Your headline has a huge impact on your sales. It's often the first thing visitors to your site see so it must grab their attention and compel them to read your sales letter.
A successful headline should highlight a problem your target audience
faces and stress the main benefit of your product or service in solving
this problem. Let's look at an example that illustrates how a headline
can be changed for maximum impact.
One of our clients was using the following headline on his site:
"Box4Blox--The Amazing Toy Storage Box For Lego." The problem with this
headline is that it tells you what the product is, but not what it does for you. It doesn't give a visitor any good reason to continue reading the rest of the page.
Contrast that one with this: "Finally! Discover the Secret That's Got More Than 50,000 LEGO-Crazy Kids Worldwide Actually LOVING
Clean-Up Time!" This headline presents a major benefit of the product
and a solution to a problem--in this case, how to get kids to clean up
after themselves and actually enjoy it.